Targeting Local Ad Campaigns
Creating effective ad campaigns on Google AdWords isn’t always an easy task. Nor is it one that a business often gets right the first time. As much as everyone would love to get it “right” the first...
View ArticleHigher Rankings or More Website Traffic?
Each business has different goals in mind when it comes to online marketing. But some are not even sure what it is they’re looking for when they sign up with an online marketing company. They just want...
View ArticleDrawing Attention To Local Events Online
Being a small local business, you must be in the know about getting the word out effectively to your target audience, the residents of your neighborhood and those in the surrounding neighborhoods....
View ArticleHelp, I Received a Negative Review!
It’s a sad but true fact; you can satisfy 1,000 customers who will go on their way and never think twice of it; and yet, you get one disgruntled client, or even former employee, and all of a sudden you...
View ArticleEffective Internal Linking Strategies
Internal linking can greatly impact your website’s traffic and ranking. It is one surefire way to promote and boost your website’s credibility, and to help get it tabbed and listed by search engines....
View ArticleKPI: Key Performance Indicators
What is a KPI? A Key Performance Indicator is a unit of measurement that reveals information about the success of some activity. For example, say you want to use social media to spread awareness about...
View ArticleToday in History!
On August 1st, 1958, the price of first class postage increased to 4 cents. The previous 26 years it had cost 3 cents to mail a letter. Nowadays, the cost of a stamp is at least 45 cents, but thanks to...
View ArticleTaking E-Commerce In-store
Shopping online is markedly different from shopping in-store. When you shop online, you browse for the best deal on some far-reaching e-commerce website, probably alone and late at night. It’s not...
View ArticleJust Ask!
Testimonials are a great way for garnering new clients. Websites like Yelp have grown an entire business out of peoples’ desire to leave comment and read comment about their positive or negative...
View ArticleI Need Retweet Rehab
Hello, my name is Tim and I am addicted to Retweets. That, felt good to say. Obviously Twitter is a valuable social networking platform. It’s bite sized updates in an easily curated feed makes it the...
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